The time to get serious about your mobile strategy is now.
Mobify is pleased to launch its Mobile Strategy Development Guide, the second installment in our Definitive Guide To Mobile Shopping. In this resource, we lead retailers through the research, development, implementation and evaluation stages of creating a winning mobile strategy. You’ll learn:
- How to build a solid business case to win senior management buy-in
- How to effectively assign responsibilities in the strategy development process
- How to analyze your competitors’ mobile initiatives for best practices and lessons learned
- How to identify the right metrics to measure strategy success
The CMO Council recently found that only 17% of marketers report that their organization’s mobile efforts are aligned with its overall marketing approach and 31% say their firm lacks a mobile strategy entirely. If these statistics sound familiar, this guide is for you.