[Mobile Insights] Shopper Data Shows Faster Sites Lead to Higher Conversions and Revenue

There’s a goldmine of insights in the shopper data collected by retailers, but there’s a lot of data to sift through in order to come out with meaningful benchmarks. Our quarterly Mobile Insights Reports provides benchmarks as well as actionable next steps for retailers and brands that want to excel at mobile customer engagement.

We analyzed the Q2 2016 data from our customers and found that faster websites lead to higher conversions and increased revenue. For every 100ms decrease in homepage load speed, our customers see a 1.11% lift in session based conversion.

Or in other words, for every half second decrease in homepage load speed, our customers see an average annual revenue increase of $376,789.

Read to full report to find out where, how, and why consumers choose to engage and convert – as well as actionable next steps to boost your revenue based on our findings.

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