Mobile Commerce News Roundup – July 17, 2015

Here’s your weekly mobile commerce news roundup – everything you need to know in the world of mobile in one place!

Google Unveils Buy Button On Ads In Mobile-Commerce Push

Google Unveils Buy Button On Ads In Mobile-Commerce Push

"Google is testing a feature to let consumers purchase products by clicking through advertisements, seeking to expand options for mobile retail sales, the company said.

The internet-search company's service, Purchases on Google, will let people using smartphones click on select search ads to visit retailer-branded product pages hosted by Google, according to an e-mail. The tools will work with a 'limited number of retailers' for now, the company said on Wednesday."

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Amazon Prime Day Recap: Sold-Out Kindles, Wait Lists, Facebook 'Fail'

Amazon Prime Day Recap: Sold-Out Kindles, Wait Lists, Facebook 'Fail'

"A calculation at 4 p.m. EST showed an average discount of 45%. The best deals to be had were on movies and TV shows, with an average of 57% off. Cell phones and accessories came a close second with a 56% discount on Amazon’s regular prices."

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How 20 Years of Amazon Changed Retail

How 20 Years of Amazon Changed Retail

"Since it opened its website in July 1995, Amazon.com Inc. has grown from a seller of books into one of the world’s biggest retailers. Its growth has been fueled by a consumer shift to online shopping and Amazon’s willingness to sacrifice profits to expand. Here’s a look at 20 years of sales for Amazon and three close competitors— Target Corp., Best Buy Co. and Barnes & Noble Inc.—and a look how Wall Street has valued those companies."

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 Retail Sales Show Declines In Clothing

Retail Sales Show Declines In Clothing

"A recent report by Morgan Stanley shows that millennials are spending more on expenses like rent, cellphones, and personal services than young people a decade ago. This leaves less money for buying clothes."

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FAO Schwarz Toy Store Is Latest Victim Of Online Retail, High Rent

FAO Schwarz Toy Store Is Latest Victim Of Online Retail, High Rent

"NPD Group, which tracks toy industry retailing trends, estimated in 2013 that more than 20 per cent of toy purchases would be made through online channels by the end of that year. Those figures are forecasted to keep trending upwards.

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Beauty Product Subscription Service Birchbox Is Opening More Brick-And-Mortar Retail Stores

Beauty Product Subscription Service Birchbox Is Opening More Brick-And-Mortar Retail Stores

"These new offline pop-up shops won’t only be featuring the full-sized products it sells, the company notes. They’ll also focus on introducing new consumers to the brand, too. In these three locations, there will be a 'subscription wall' where customers can order a three-month Birchbox subscription and leave with their first box in hand. This can either be a curated box Birchbox builds itself or they can choose their own items at a 'Build Your Own Birchbox' station."

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Michael Kors Uses Messaging App WeChat to Tap Asian Market

Michael Kors Uses Messaging App WeChat to Tap Asian Market

"In addition to digitizing customer care (customer service teams will be on hand to chat through the app for eight hours each day), the platform aims to influence both online and offline retail purchases by offering promotions designed to spur spending, while also gathering important shopper insight. Plus, to enhance the luxury experience and boost personalization, top clients can use the app to book in-store styling appointments at the brand’s Kerry Center store in Shanghai and its Chengdu Swire location in southwest China."

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 Consumers Demand Customized Mobile Shopping Apps

Consumers Demand Customized Mobile Shopping Apps

"The performance of retail websites and mobile applications is strongly linked to customer satisfaction, loyalty and spend, according to a study by AppDynamics. The study found more than two-thirds of consumers (67 percent) would put off shopping with a retailer if they had a negative experience with its app."

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What Does Mobile Success Really Look Like?

What Does Mobile Success Really Look Like?

"Whereas years ago investors sought after apps with a large user volume and overlooked those with a relatively small following, today’s reality is a different story. Industry insiders know the power of a strong user base, regardless of its volume -- an active community with interesting behaviors and patterns indicates that the product genuinely is promising. Engagement is key, not quantity."

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Craves’ Visual Shopping App Helps You Find Clothes You Love Just By Snapping Photos

Craves’ Visual Shopping App Helps You Find Clothes You Love Just By Snapping Photos

"While there are a number of applications on the market that let you scan barcodes in order to compare prices, a new fashion-focused app called Craves launching today instead lets you just snap photos of the clothes you want and it returns visually similar results in seconds – no barcode-scanning required. Then, when you find something you like, you can purchase the item directly from the app itself."

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