Mobile Engagement with Mobile Apps & Websites

Mobile Analytics firm Flurry released some interesting stats a
couple of days ago. They deal with returning app users and look like
this:

mobile engagement 1

It’s been long known that on mobile, users prefer “bite-sized” content –
easy to consume/produce, disposable, cheap.

This is a fundamental issue with the “app” approach – users get bored
and move on to the next new thing. In the meantime, websites
consistently receive mobile traffic from search, Twitter and links in
emails.

As a publisher or an advertiser, which route would you take?

Subscribe to the Mobify Insights Blog

Stay in the know on the latest in mobile commerce so you can effectively engage your customers and drive revenue.