Industry’s First Mobile Engagement Platform to Leverage Customer Location [ACQUISITION]

Following the acquisition announcement this week, we are very excited to welcome the talented team from Dónde to Mobify.

Mobify customers now have access to the industry’s first mobile-centric customer engagement platform to fully leverage customer location by integrating the full range of mobile technologies, including location marketing and recently launched web push notifications. Combining these key technologies as part of a feature-rich, easy to deploy, mobile-first platform allows marketers to focus on campaigns and content that makes shopping a compelling experience for consumer journeys across all three channels – physical store, online and mobile.

“Dónde is essential technology because it finally connects online and offline worlds by focusing on the location of the customer. Retailers and brands can now reach customers through mobile web, apps, social media and real-time web push messaging, with content personalized to locations,” said Mobify CEO, Igor Faletski.

Anthony Nicalo, CEO of Dónde, added, “Mobify’s strong position as a comprehensive mobile commerce and engagement platform, and our common mission to delight customers wherever and however they shop, makes this is an ideal fit that is exciting for everyone.”

Read the articles below to learn more.

Fortune: Mobify Buys Dónde to Better Reach Mobile Shoppers

Some news just in time for the Cyber Monday shopping onslaught: Mobify, which helps companies run mobile-friendly e-commerce sites, is buying Dónde, a specialist in location-based services.
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Marketwired: Mobify Acquires Donde to Help Shoppers Find Whatever They Want, Wherever They Are

In a move expected to revolutionize the way retailers deploy meaningful mobile commerce offerings and deliver an integrated in-store and online shopping experience, Mobify today announced the acquisition of Dónde, a Chicago-based provider of location-aware mobile technology.
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Tech Vibes: Mobify Acquires Dónde for Geo-Targeting E-Commerce

A lot of companies still think of a mobile device or phone as just a smaller screen but it is much more than that. It’s an appendage for people. Their mobile is with them all the time, and that’s a different dynamic than having to get to a laptop to do something
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Chicago Inno: Chicago Startup Dónde Gets Acquired by Mobify to Help Brands Target Mobile Shoppers

A startup born in Canada, incubated in Cincinnati, and relocated to Chicago has been acquired by Mobify to help create a better mobile shopping experience for consumers.

Dónde, a location-based mobile technology that helps brands send customers targeted content like coupons and ads based on their whereabouts, was bought this week by Vancouver-based Mobify, which helps companies create better mobile e-commerce sites. Terms of the deal were not disclosed.
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