Here is a recent tweet by Linda Bustos from GetElastic, the leading
My prediction: way more mobile ecommerce sites, but not a huge jump in mobile transactions for physical goods
— Linda Bustos (@Roxyyo) December 10, 2010
Aside from Amazon and EBay numbers, there simply isn’t a lot of
public information regarding trends in mobile e-commerce transactions.
This makes the total volume hard to tell. Here are some observations
that we’d like to share with you today:
- Mobile users buy even from “desktop” stores that don’t have a
mobile version.The volume is already quite significant. If there
is a good bargain to be had or when the purchase is time-sensitive,
the user will find a way to get what they want. In a recent
conversation, an online retailer stated that mobile users of their
desktop store bought over a million dollars worth of merchandise in
2010. Had the mobile store been in place, the sales would have
been even higher!
- Launching a mobile store will multiply mobile revenue by at least
2x over the first 100 days.We are testing several versions of this
“rule of thumb” with the goal of publishing a white paper sometime
in Q2. The aggregate effects of reduced bounce rates, improved
conversions and a better user experience have a very positive effect
on the bottom line for any store.
- iPad and other tablets are in their own revenue segment.It’s not
uncommon to see iPad reported as the #1 mobile device by a retailer
(that’s the default Google Analytics setting, as well). However, the
iPad is competing with the desktop browsers much more so than with
mobile devices. Tablet users typically have an easier time
navigating regular websites and should be measured separately when
it comes to bounce rates, conversions and revenue.
It’s clear that mobile e-commerce transactions for physical goods are
increasingly more common, with many IR500 retailers having cleared
seven and eight-figure thresholds in 2010. Everything points to mobile
revenue growth accelerating in 2011, as well.