Mobile Commerce News Roundup – September 25, 2015

Here’s your weekly mobile commerce news roundup – everything you need to know in the world of mobile in one place!

Mobile’s Significant Influence on In-Store Sales Overlooked by Many Retailers: Deloitte

Mobile’s Significant Influence on In-Store Sales Overlooked by Many Retailers: Deloitte

Holiday sales are expected to grow more slowly overall this year even as mobile’s influence continues to gain, meaning that retailers with the strongest smartphone strategies could be the season’s biggest winners.

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 App-y Holidays: Online Shoppers Spend More Money on Mobile Apps

App-y Holidays: Online Shoppers Spend More Money on Mobile Apps

Ads with such creative features as video backgrounds and countdown timers perform 10 times better than ads with no such dynamics.

E-commerce shoppers spend more money when they use mobile apps, watch video and race against a countdown timer to grab a deal, a new study shows.

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Customer Service Shifts to Brand Sites

Customer Service Shifts to Brand Sites

Online shoppers increasingly seek assistance through the Internet rather than dialing customer service. In top e-commerce countries, most consumers use the phone only as a last resort. Retailers are responding to the trend. More global brand sites provide forms for web and email feedback than local customer service numbers, according to L2’s Intelligence Report: Localization.

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 Report: Women Driving Mobile Commerce

Report: Women Driving Mobile Commerce

Women are almost twice as likely than men to have made a purchase via mobile in the last month, according to a new report from BI Intelligence.

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Ecommerce Trends in the Middle East: Stats

Ecommerce Trends in the Middle East: Stats

The past couple of months have seen some especially excellent freely available stats focusing on online retail across some of the world’s less-analysed markets. With comScore releasing their Peru 2015 Digital Future in Focus and Nielsen publishing some key ecommerce insights for New Zealand.

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 The Impact Of Mobile Ad Blocking Software

The Impact Of Mobile Ad Blocking Software

Ad blockers got the Internet buzzing last week, mostly as the result of Apple’s decision to include ad-blocking capabilities in its iOS 9 release. Dozens of articles made their way around the Internet bemoaning the “unintended consequences” of Apple’s decision. An Atlantic magazine story pondered the downside of an ad-free Internet and the simultaneous disappearance of publishers who rely on ad revenues to keep their virtual doors open. Fortune raised a similar question and even mused whether using an ad blocker is morally wrong. The New York Times documented the backlash over Apple’s decision to allow consumers to block ads with iOS 9.

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Dos and Don'ts of Mobile Commerce for Global Retailers

Dos and Don'ts of Mobile Commerce for Global Retailers

And it’s not just the purchase itself that is “going mobile;” so are pre- and post-purchase processes in the customer journey. Already more search queries originate from mobile devices than desktops in at least ten countries. (Google) The majority of our clients’ customers, across all regions and countries, check on shipping or delivery status via smartphone. Shopper interactions do not end at checkout. What follows is still part of the brand experience—and is increasingly conducted via mobile device.

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 Target to Team Up with Techstars to Fund Retail Tech Innovation

Target to Team Up with Techstars to Fund Retail Tech Innovation

The discount retailer will host an accelerator program with Techstars focused on retail tech as Target looks to speed up innovation online and in stores.

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