Here’s your weekly mobile commerce news roundup – everything you need to know in the world of mobile in one place!
How Gilt Uses App Messaging to Drive mCommerce
With more than 50 percent of Gilt’s revenue coming from mobile, the digital fashion retailer is more than just a leader in mcommerce – it also knows a thing or two about using messaging to drive sales.
The Mobile Web Is Alive and Well
The conventional wisdom in media is that people using mobile devices are spending more and more time in apps as opposed to browsers. But a new report from Millward Brown Digital suggests that, contrary to popular belief, the mobile Web isn’t dying—it’s being used just as much as apps.
On Pinterest and Beyond, Mobile Shopping Options Are Booming as the Holidays Near
This year is already shaping up to be the holiday season of "Buy" buttons for retailers, with Instagram, YouTube, Twitter and others putting their own twists on social commerce. Now, they have two new ways to push sales—through Pinterest and the mobile shopping app MikMak.
What Makes B2B eCommerce So Compelling
Many say that B2B ecommerce is still in its futile stages of infancy. If this is the case then what exactly can we expect to come from this field in the near future? In the next 20 years? The industry is thriving, and sellers and buyers alike are constantly on the lookout for new innovative ways to keep the industry breathing in new air.
National Retail Federation Creates Digital Council to Serve as Premier E-Commerce, Mobile, Innovation Voice in Retail
The National Retail Federation today announced the development of a new Digital Council, powered by NRF’s digital division Shop.org, which was created to enhance the strategic value of NRF and the e-commerce, mobile and innovative initiatives that exist within the retail industry today.
Eight Intriguing US Digital Marketing Stats from the Past Week
A new Searchmetrics study analysed the top 30 mobile phone search results for 10,000 relevant keywords on Google.com and found that ranking on mobile devices requires a different approach to desktop.
Here's Why Digital Retail Matters: Mobile Sales Will Exceed $252 Billion by 2020
Purchasing on smartphones and tablets will grow from $115 billion this year to $252 billion by 2020, according to a Forrester Research report released today. That represents a 119 percent increase during the next five years for mobile commerce.
Stores Still Beat Digital for Holiday Shopping in the US
More than eight in 10 internet users in the US will shop in stores this holiday season, the most of any channel, according to August 2015 polling. That put it 7 percentage points ahead of digital shopping.
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