Mobile Commerce News Roundup – October 2, 2015

Here’s your weekly mobile commerce news roundup – everything you need to know in the world of mobile in one place!

Kohl’s Propels Omnichannel, Digital Strategy to Make Shopping Easier Than Ever

Kohl’s Propels Omnichannel, Digital Strategy to Make Shopping Easier Than Ever

With just a few weeks before the biggest consumer shopping season hits, Kohl’s is launching a slew of omnichannel and digital strategies aimed at making shopping online and at its brick-and-mortar locations easier than ever.

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Home Care Brands Lack Polished Mobile Sites

Home Care Brands Lack Polished Mobile Sites

While 98% of Home Care products are still sold at brick-and-mortar retailers, consumers are gradually trading their shopping carts for mobile devices: 22% of U.S. mothers use smartphones to shop for household cleaning items. However, few Home Care brand sites satisfy the needs of mobile users, according to L2’s Insight Report: Home Care Enterprise Investments.

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Shoppers Admit to Buying Online in Shower, at Funeral in 'Crazy' Survey

Shoppers Admit to Buying Online in Shower, at Funeral in 'Crazy' Survey

Sure, you can always shop online or on your smartphone at work or at home, but there might come a time when your retail research just can't wait. You could be in the bathroom. Or … at a funeral?

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Travel Agencies Have Finally Embraced Mobile Planning and Booking

Travel Agencies Have Finally Embraced Mobile Planning and Booking

For a long time, traditional travel agencies resisted entering the mobile arena. But the last few years have seen agencies seeking a solution to streamline the travel booking and planning process without removing the crucial human element that is their value proposition.

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Retailers and the Race to Cross-Channel Consistency

Retailers and the Race to Cross-Channel Consistency

The digital and physical selling environments are converging. Whether this phenomenon is called "cross channel", "omnichannel", or given some other label, consumers now routinely use their internet-enabled (and frequently mobile) devices to find information about potential purchases, even when they are in the store. So as far as consumers are concerned, the selling channels have already converged. As a result, retailers are now forced to catch up.

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Mobile Dominates Path to Purchase: Criteo's Q3 Mobile Commerce Report

Mobile Dominates Path to Purchase: Criteo's Q3 Mobile Commerce Report

Criteo, the performance marketing technology company, today released its Q3 2015 State of Mobile Commerce Report. This quarterly analysis of industry wide trends arms marketers with essential mobile commerce intelligence for engaging consumers and boosting sales. Criteo's comprehensive analysis of 1.4 billion online transactions reveals that four in 10 purchases in the U.S., and 50 percent worldwide, now involve multiple devices throughout the consumer buying journey.

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Mobile Apps and Online Reviews Influence Consumer Behavior

Mobile Apps and Online Reviews Influence Consumer Behavior

Mobile apps are changing the way brands connect with consumers and have the potential to boost a company’s bottom line. According to a new Iowa State University study, there is a direct link between app use and purchase activity – the more engaging the app, the more customers will spend.

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