Mobile Commerce News Roundup – October 16, 2015

Here’s your weekly mobile commerce news roundup – everything you need to know in the world of mobile in one place!

Facebook Rolls Out Shopping Feed

Facebook Rolls Out Shopping Feed

Facebook is testing a Shopping feed that aggregates product photos, brand posts and items for sale. The promised feed is one of Facebook’s several attempts to position itself as an online ...

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Study: Mobile Apps For Engagement, Mobile Web For Research & Comparisons

Study: Mobile Apps For Engagement, Mobile Web For Research & Comparisons

The mobile web and apps are complementary. However they've been treated as though they're mutually exclusive in the press and in most industry discussions.

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Think “All Digital” Is The Future Of Retail? Here’s What You Probably Don’t Know

Think “All Digital” Is The Future Of Retail? Here’s What You Probably Don’t Know

For 43% of the global population, the term “retail therapy” has taken on new meaning. No longer do we have to worry about parking spaces and when stores open and close. The retailers we love are…

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Twitter Inc. Wants You to Shop for Everything in Its App

Twitter Inc. Wants You to Shop for Everything in Its App

Twitter is expanding its shoppable tweets with a number of partnerships that will enable retailers of all sizes and products to sell things on Twitter.

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 Most Retailers Now Sell Online, but Challenges with Integration are Holding Back Growth: Study

Most Retailers Now Sell Online, but Challenges with Integration are Holding Back Growth: Study

Some 90% of all UK retailers now sell online, and 95% say they have seen the benefits of selling over mobile devices – but as yet only 26% of sales are influenced by the digital channel, a new study has found.

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 Beacon Spotlight: 5 Reasons Why Brands Should not Ignore it

Beacon Spotlight: 5 Reasons Why Brands Should not Ignore it

Building an emotional connection with customers has become a pre-requisite for brands today. The ones which only aim to make a sale, sooner or later, vanish in the air like smoke.

Your brand has to deliver experience that tugs at customers’ heartstrings. It is because, deep down, all of us make decisions based on emotions.

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 More Online Retailers Offering Free Returns

More Online Retailers Offering Free Returns

The online path to purchase has come a long way since the first digital retailers opened up shop, but there are still plenty of gaps in the process for both customers and merchants. However, just as on-demand delivery services are starting to combat brick-and-mortar retailers’ traditionally faster fulfillment timetables, some merchants have gone all in to address another bane of online sales: product returns.

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What's Next in Digital Retail

What's Next in Digital Retail

Companies like Google, Apple, Facebook and Amazon are investing heavily in innovation, operating less like companies and more like research labs. Iterate Studios co-founder Jon Nordmark kicked off the closing “fast track” session at the Shop.org Digital Summit by sharing some powerful numbers.

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How Retailers Are Improving the Mobile Shopping Experience

How Retailers Are Improving the Mobile Shopping Experience

In the last few weeks I have come across several headlines where a retailer is either doing one of two things – launching a mobile app or redesigning their mobile site or app.

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