Mobile Commerce News Roundup – July 31, 2015

Here’s your weekly mobile commerce news roundup – everything you need to know in the world of mobile in one place!

Web Stores Are Already Dated As Future Of Retail Points To Mobile Apps

Web Stores Are Already Dated As Future Of Retail Points To Mobile Apps

"Web stores are already getting dated. The future of shopping, and selling, is in apps and smartphone-sensitive sites. Retail empires such as Macy’s and Nike know this well and have adjusted their apps accordingly, but the shift to small screens appears to be happening most quickly along the long, thin tail of e-commerce, helped by companies such as TicTail, Etsy and Shopify. If you’re shopping for a pair of guitar-shaped cuff-links, a mermaid crown, or some next-level beard oil, odds are you’re doing it on an iPhone, Android, or similar pocket computer."

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 Think The App Vs. Mobile Web Battle Is Over? Only In The U.S.

Think The App Vs. Mobile Web Battle Is Over? Only In The U.S.

"The mobile web versus the native app has been a long story of victory — for the app. In the U.S., 80 percent or more of mobile users’ time is spent in our favorite native apps: Facebook, Game of War, Tumblr, and the list goes on.

But what about the rest of the planet?

According to Opera Mediaworks’ Q2 state of mobile advertising, not so much. In fact, there’s only one other region besides the U.S. where the app is winning, and that’s a thinly populated dusting of tiny Pacific Ocean island-states such as Melanesia, Micronesia, and Polynesia. So unless Guam and Easter Island are the bleeding edge of the wedge, don’t count your chickens just yet."

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Why Zero Delivery Time Could Be The Future Of Retail

Why Zero Delivery Time Could Be The Future Of Retail

"What’s needed is a way of optimizing the process of getting items from warehouses to consumers. That’s where drones come into the picture – they might be more efficient than trucks, planes or automobiles in traversing hard-to-reach destinations. (Just think of the massive gridlock that can occur in and around any major metropolitan area.) What’s also needed is a way of shortening the physical distance between warehouse and consumer in order to eliminate the risks of encountering those logistical snarls. That’s where the physical drive-through grocery story plays a role: the consumer comes to the product rather than the product coming to the consumer."

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The New Age Of Cross-Platform Mobile App Development

The New Age Of Cross-Platform Mobile App Development

"In the past, using a cross-platform framework instead of building native apps was a clear decision to compromise and to settle for 'not quite' what could be achieved with a native app. But with the latest generation of tools, the compromises are minimal to nonexistent. Previously, the distinct UIs of iOS and Android presented challenges. But now, tools can tailor the UI of apps to each platform, ensuring, for example, that an Android app follows Google’s 'material design' aesthetic."

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 YouTube Redesigns App; Priority Is 'Mobile, Mobile, And Mobile'

YouTube Redesigns App; Priority Is 'Mobile, Mobile, And Mobile'

"The app has a 'streamlined design,' YouTube says, with three main pathways: a personalized home page, a subscriptions page for channels that users have signed up for, and an account page. The app updates were announced at VidCon, the annual online video conference in Southern California, where YouTube CEO Susan Wojcicki gave a keynote address."

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Is Back-to-School Shopping Fading In Importance?

Is Back-to-School Shopping Fading In Importance?

"Nearly 4 in 10 (38 percent) of surveyed parents shopping for children in grades K-12 said the back-to-school shopping season is less important to their families because they replenish school supplies throughout the year and feel less need to stock up. More people may take their time to finish their shopping lists, as nearly one-third (31 percent) of respondents plan to complete their back-to-school shopping after the start of the school year, a 5 percentage point increase from 2014."

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Consumers Trading Brick And Mortar For e-Tailers And Free Shipping

Consumers Trading Brick And Mortar For e-Tailers And Free Shipping

"Consumers are averaging $114 per online order, says the report, driving online retail sales from $264.2 billion in 2013 to $304.9 billion in 2014. The report shows that free shipping is central to many online shoppers’ experience, so much so that 48% of online shoppers admit to occasionally increasing the size of their orders to hit the free shipping threshold."

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Mobile Accounts For Almost Half Of China's Retail Ecommerce Sales

Mobile Accounts For Almost Half Of China's Retail Ecommerce Sales

"Retail sales on tablets, smartphones and other mobile devices will reach $333.99 billion this year in China, according to eMarketer’s latest estimates of retail sales around the world, up 85.1% from 2014. That figure represents 49.7% of all retail ecommerce sales in the country this year."

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