Mobile Commerce News Roundup – July 24, 2015

Here’s your weekly mobile commerce news roundup – everything you need to know in the world of mobile in one place!

The mobile web sucks

"But man, the web browsers on phones are terrible. They are an abomination of bad user experience, poor performance, and overall disdain for the open web that kicked off the modern tech revolution. Mobile Safari on my iPhone 6 Plus is a slow, buggy, crashy affair, starved for the phone's paltry 1GB of memory and unable to rotate from portrait to landscape without suffering an emotional crisis. Chrome on my various Android devices feels entirely outclassed at times, a country mouse lost in the big city, waiting to be mugged by the first remnant ad with a redirect loop and something to prove."

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Number Of Mobile Retail Websites Using Responsive Design More Than Doubles Since 2014

Number Of Mobile Retail Websites Using Responsive Design More Than Doubles Since 2014

"According to mobile marketing firm Pure Oxygen Labs, 20 percent of Internet Retailer’s top 500 mobile retailers have adopted responsive design websites since last year, a sizable increase from the 9 percent using responsive design in 2014. After analyzing all 500 mobile retail websites, Pure Oxygen found mobile retailers using responsive design now outnumber those using dynamic serving to deliver a mobile website. The majority of the retailers still have a dedicated mobile site, although this number is dropping."

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What One Company Learned When They Gave Apple Watches to the Entire Staff

What One Company Learned When They Gave Apple Watches to the Entire Staff

"As sales slide for the device, which some speculate may be due to design and functionality, so has some of the initial excitement for Poshmark’s Apple Watch experiment. Three female employees have stopped using the Apple Watch every day, and another couple say they may stop soon. One reason mentioned was battery life is too short."

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Banks for the Tech-Savvy Eliminate Everything But the Mobile App

Banks for the Tech-Savvy Eliminate Everything But the Mobile App

"Companies like Simple and BankMobile in the U.S. and Atom in the U.K. have launched as app-only banks, dealing with customers via mobile messaging, taking deposits with photographed checks and providing withdrawals through a network of partner ATMs. Their emergence coincides with technological advances that are reshaping the finance industry, with the four largest U.S. banks reducing the number of branches almost 4% in the past two years and expanding their mobile businesses 32%."

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Going shopping? Remember to take your smartphone with you

Going shopping? Remember to take your smartphone with you

"GameStop’s experience reflects a trend throughout the industry: while there has been a surge in traffic to retailers’ websites from smartphones, a proportionately big boom in sales on these gadgets has yet to materialise. In other words, for all the time we spend swiping and tapping on our phones, we still aren’t particularly willing to make purchases on them. Instead, shoppers are largely using their phones as something of a personal, pocket-size sales associate that helps them browse and research while they are in a shop. That has prompted retailers to adapt their mobile strategies to help them do something counterintuitive: boost in-store sales."

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How technology will fill your shopping basket

How technology will fill your shopping basket

"You’ve just finished off the last of the corn flakes, your other half is clearing up the breakfast things and about to throw away the empty box. Hang on a minute! You grab your new scanning device and zap the box before it hits the bin. The scanner is synced with your online supermarket account, so corn flakes are instantly added to your shopping list. The milk, eggs and flour are about to run out too, so you scan them for good measure.

Will this type of gizmo make your life easier, more fun even? Supermarket chain Waitrose thinks it will. It’s in the latter stages of trialing its 'hiku' home scanner and plans to roll it out within the year."

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Which retailers operate the fastest web and mobile sites?

Which retailers operate the fastest web and mobile sites?

"What does slow or inconsistent performance mean for retailers? If the end user is frustrated and abandoning a session before the page loads it directly impacts online revenue. It also impacts retailers when there are peak shopping periods like Black Friday and Cyber Monday. It means retailers have to invest massive amounts of money to support increased traffic. Typical websites are not infinitely scalable and at some point they will collapse if you apply enough load to them. Many of these retailers represent significant brands, and any time the site is slow or fails and causes frustration to an end-user it damages brand equity."

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Retail marketers are struggling to integrate beacons with app data

Retail marketers are struggling to integrate beacons with app data

"While retail and restaurant marketers seem more bullish on the use of in-store beacons lately, it may be impossible to prove out the ROI on beacon technology without the ability to marry beacon technologies with data from apps on consumers’ mobile devices."

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Argos becomes first UK multichannel retailer to hit £1bn in m-commerce sales

Argos becomes first UK multichannel retailer to hit £1bn in m-commerce sales

"The £1bn barrier was broken in Argos’s year to February 28 as the number of sales involving a mobile device grew 38%. The figure comprises sales that start on mobile devices, including the retailer’s check and reserve sales as well as home delivery."

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Jet, a buzzy startup that raised $225 million to take on Amazon, just officially launched

Jet, a buzzy startup that raised $225 million to take on Amazon, just officially launched

"Products start at about 8% cheaper right-off-the-bat, but the site then offers additional discounts when shoppers can combine multiple orders into a single shipment, waive the ability to return something, or use debit cards instead of credit cards. Instead of making a profit by taking a cut off the top of product prices, Jet makes money solely from a Costco-esque membership free: Users have to pay $50 a year to shop."

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