Mobile Commerce News Roundup – August 7, 2015

Here’s your weekly mobile commerce news roundup – everything you need to know in the world of mobile in one place!

How Retailers Are Using High Frequency Content To Drive A Quiet Revolution

How Retailers Are Using High Frequency Content To Drive A Quiet Revolution

Quite simply, when customers engage with digital content, they typically engage more deeply and are more likely to buy. The benefits of digital content are not confined to digital channels. They drive in store interaction and sales – and to a significant degree. According to Deloitte Digital’s Digital Divide report over 50% of in store purchases are now influenced at some point by digital content and, overall, digital content is a critical influence on 30-50% of all sales transactions in all channels.

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Why Facebook, Twitter, And Pinterest Have Embraced E-Commerce

Why Facebook, Twitter, And Pinterest Have Embraced E-Commerce

Indeed, purchasing an item on Pinterest isn't much more involved than pinning it. Come across, say, a fedora you like in the app, and if it's for sale, a blue buy it option will appear next to the red pin it button. Two or three taps later, the order is complete. Thanks to partnerships with big-name retailers including Macy's and Neiman Marcus, along with thousands of smaller merchants via its deal with Shopify, Pinterest counted more than 30 million pins as buyable after the product rollout.

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Marketers Don't Have Time To Manage Digital: Survey

Marketers Don't Have Time To Manage Digital: Survey

While retailers already account for more than a fifth of digital ad spend, they don’t have the time to manage or expand their campaigns, says content marketing firm Zmags. Naming rich content, timely messaging, and multiple-channel messaging their most critical challenges, the marketers surveyed said they didn't have the time to do everything they want to do in the digital realm.

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Target Testing System To Send Deals To Smartphones As Customers Shop

Target Testing System To Send Deals To Smartphones As Customers Shop

Target Corp. is taking the next step to integrate smartphones into shopping by testing a system that alerts customers to deals and reviews as they walk through a store. The Minneapolis-based retailer on Wednesday will become one of the largest to test a technology known as beacons, which are small transmitters placed above a shelf that send signals a short distance. They will link to shoppers’ smartphones through the Target app, sending them relevant coupons, deals and product recommendations based on where they are in the store.

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 Retailers' App Users Visit The Store 12 More Times A Year

Retailers' App Users Visit The Store 12 More Times A Year

Though not a national study, the data collected and analyzed by Wefi included 49 stores in the Los Angeles area and included Walmart, Macy’s, Sears, Target, Nordstrom, Kohl’s and Costco. The analysis showed that a consumer with the retailer’s app visit that brand’s store one more time a month than those without the app. Viewed another way, retailer app users make 12 more trips to the store a year than those not using the app.

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 5 Luxury Brands Setting The Mobile Commerce Trends

5 Luxury Brands Setting The Mobile Commerce Trends

One-click shopping through Instagram isn’t yet possible, but Michael Kors found a workaround with #InstaKors – collecting email addresses from ‘Gram followers and connecting them to their profile handles. Fans that want to purchase something in an #InstaKors-tagged image, can double click it and an email with a direct link to the product featured will be sent to his or her inbox.

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What Brands Need To Understand About The Millennial Shopping Journey

What Brands Need To Understand About The Millennial Shopping Journey

Millennials are incredibly fast in their shopping journey, thanks to all the information they can quickly access and scan. If brands wish to attract millennial buyers and influence their purchases, they need to keep up the pace. Therefore, using data analytics to understand the millennial consumer is not enough. Brands need to use those insights to deliver better experiences faster than their competitors. They need to respond quickly to customer queries, feedback, and any other interactions the millennial buyer has come to expect from businesses. In short, brands need to be more proactive than ever before.

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Yahoo Buys Shopping Site Polyvore

Yahoo Buys Shopping Site Polyvore

Yahoo has agreed terms to acquire social shopping site Polyvore for an undisclosed fee in an attempt to get a foothold in mobile e-commerce and strengthen its native advertising strategy. Polyvore, which will operate as a separate site and app, is a digital corkboard for picking and sharing clothing ensembles with every item available for purchase from a retailer by clicking on a link in the description.

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