Mobile Commerce News Roundup – August 28, 2015

Here’s your weekly mobile commerce news roundup – everything you need to know in the world of mobile in one place!

Can JCPenney Recapture Digital Leadership?

Can JCPenney Recapture Digital Leadership?

JCPenney has gone through some tough times, and that’s an understatement. People tend to forget that the company has done more revamping and restructuring than just the Ron Johnson era, however brief it may have been. It was a company that was struggling before Ron Johnson came, and while it has found a certain amount of stable ground today, it still struggles on the digital front.

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 Back to School Proves the Importance of Mobile for the Holidays

Back to School Proves the Importance of Mobile for the Holidays

One big trend so far during the back to season: mobile is increasingly important to retail brands and department. Recently Google compared mobile shopping during the 2014 BTS season with 2015 and found about 40% of shoppers used mobile devices (2014) compared with more than 50% this year.

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Mobile Apps - Ace in Your Sleeve in the Business Game

Mobile Apps - Ace in Your Sleeve in the Business Game

Companies like eBay and Wal-Mart are paving the way in the adoption of mobile apps as means of heightened visibility, enhanced engagement and, of course, increased sales. Mobile has become the most common means by which people access the Internet, and this fact has profound implications in terms of the approach that a business should take when looking to improve its online presence.

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Five Tips for Reducing Mobile App Churn

Five Tips for Reducing Mobile App Churn

Despite the rampant competition in the popular app stores, many companies continue to invest heavily in developing mobile apps.

Because of the high costs frequently associated with building mobile apps and marketing them effectively, churn is one of the biggest threats companies face in delivering profitable mobile strategies.

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 Macy’s Turns Mobile Into Shopping Stylist With Appointment Booking Options

Macy’s Turns Mobile Into Shopping Stylist With Appointment Booking Options

Macy’s is introducing a complimentary personal shopping service that enables consumers to book an appointment with a stylist via a mobile-optimized site, highlighting smartphones’ journey into becoming must-have shopping companions.

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Chinese Mobile Commerce World's Largest and Fastest Growing

Chinese Mobile Commerce World's Largest and Fastest Growing

Annual purchases made via mobiles, tablets, desktops and other connected devices should reach 125 billion globally by 2018, fuelled by an increase in "commuter commerce", according to new data by Juniper Research.

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Tango Messaging App Now Come With Shopping

Tango Messaging App Now Come With Shopping

Tango, the mobile messaging app has recently launched Tango shop, a social shopping functional app targeting only US subscribers.

This new initiative has been taken in co-operation with AliExpress and Walmart, a global marketplace owned by the group of Alibaba. Tango has made a revenue share agreement with these famous two retailers.

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 Amazon Underground Features An Android App Store Focused On “Actually Free” Apps

Amazon Underground Features An Android App Store Focused On “Actually Free” Apps

Amazon just announced a new Android app with everything you can find in the normal Amazon app as well as a revamped store for Android apps and games. While the company already had the Amazon Appstore, Amazon Underground is a brand new app that can potentially replace both the Amazon app as well as the Appstore. In particular, the new app lets you download premium apps for free. Here’s how it works.

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