Mobile Commerce News Roundup – August 21, 2015

Here’s your weekly mobile commerce news roundup – everything you need to know in the world of mobile in one place!

Nearby Savings Available at the Tap of Your Wrist: Introducing the RetailMeNot Apple Watch App

Nearby Savings Available at the Tap of Your Wrist: Introducing the RetailMeNot Apple Watch App

RetailMeNot, Inc., the world's largest digital promotions marketplace, announced today that it has released the free RetailMeNot Apple Watch app. The new wristwatch app is tethered via Bluetooth technology to the RetailMeNot iPhone app and alerts shoppers about nearby offers and deals. The RetailMeNot mobile phone app was recently named a Webby Award winner in 2015 for "best shopping app.

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Digital Wallets: How Merchants Can Tap Mobile Platforms to Draw in Shoppers

Digital Wallets: How Merchants Can Tap Mobile Platforms to Draw in Shoppers

Recent research from Gallup led the company to proclaim that digital wallets aren't delivering. Its data indicated a very low percentage of consumers are using mobile wallets because the technology doesn't yet deliver what consumers need. While this may be true, other research indicates there is a burgeoning interest in mobile wallet technology, and a few key advancements would make the apps much more attractive to today's consumer.

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 Facebook continues pushing into the e-commerce space

Facebook continues pushing into the e-commerce space

Facebook is moving forward with its latest push into the e-commerce space. The social media company has had trouble in this sector before, as its previous e-commerce projects have proven to have little impact and failed to attract support from consumers. Facebook may have found a way to effectively engage consumers, however, with its new shopping feature that it has begun testing with a small number of merchants.

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 Walmart Earnings Miss, But eCommerce Sales Up

Walmart Earnings Miss, But eCommerce Sales Up

The bright spot in Walmart’s earnings, however — as it was during the retailer’s first quarter — was its eCommerce growth. ECommerce sales increased globally by 16 percent, and eCommerce GMV increased 18 percent.

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Mobile Shopping Apps: Branded vs. Multi-branded Retailers

Mobile Shopping Apps: Branded vs. Multi-branded Retailers

Global sales on mobile devices are expected to reach over $130B this year, and mobile shopping is the fastest growing app category. Though the opportunity is apparent, many lucrative brands are struggling to take advantage of that opportunity by incorporating mobile into their overall commerce strategy.

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 International Shoppers Help Drive Major 2015 Growth in Mobile Commerce

International Shoppers Help Drive Major 2015 Growth in Mobile Commerce

The largest 500 e-retailers in mobile commerce will grow sales from smartphones and tablets 68% this year, Internet Retailer finds in its newly released Mobile 500. The bulk of the biggest mobile players are in the United States, but most of the growth comes from smartphone- and tablet-wielding shoppers abroad.

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 TripAdvisor Takes New Steps Toward Offering the Ultimate Travel Guide App

TripAdvisor Takes New Steps Toward Offering the Ultimate Travel Guide App

TripAdvisor is making it official and phasing out its separate City Guides app at the end of August as the company has taken further steps to turn its signature TripAdvisor app into the ultimate guide book.

The four-year-old TripAdvisor City Guides app had amassed travel guides and downloadable maps for some 300 cities around the world and these are all available now in TripAdvisor’s main app. They can be used offline for travelers shuffling around various destinations and concerned about data charges.

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The Difference Between Sam’s Club and Walmart is Digital

The Difference Between Sam’s Club and Walmart is Digital

Sam’s Club is trying to offset lethargic sales by adding premium products that appeal to a wealthier clientele. The move distances the retailer from its low-priced parent, which has arguably become its main competition.

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7 Key Digital Marketing Trends For Retail in 2015

7 Key Digital Marketing Trends For Retail in 2015

As retail specialists in the digital marketing sphere, it’s our job to stay up to date with what’s happening online, from keeping watch for Google algorithm updates, to keeping tabs on hot software and promotional techniques.

As we progress through Q3 of the 2015 calendar year, we though we should review some of the key digital marketing trends that every retailer should know about.

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