Mobile Commerce News Roundup – August 14, 2015

Here’s your weekly mobile commerce news roundup – everything you need to know in the world of mobile in one place!

Survey: 71 Percent Browse Retail Apps Before Buying In-Stores

Survey: 71 Percent Browse Retail Apps Before Buying In-Stores

Retailers as a group haven’t figured out how apps fit into their larger strategies, despite all the “omnichannel” rhetoric to the contrary. To date, retail apps have mostly been treated as small-screen versions of e-commerce desktop sites with some “circular” content (e.g., offers) thrown in.

Read More >>

Target Launches Next Level of Cross-Channel Personalization

Fifty-two percent of consumers self report that they buy more when they are recognized across channels. Therefore it’s no surprise that the majority of retailers (56%) are looking to deliver such an experience. However, just 7% of retailers have the technology to recognize consumers across different devices and channels all of the time and half have no such capability, according to L2’s Intelligence Report on Personalization.

Read More >>

 First Online Travel Company Offers Vacation Packages in a Mobile App

First Online Travel Company Offers Vacation Packages in a Mobile App

As more consumers turn to smartphones as their primary computing device and grow comfortable with making more considered and complex purchases on small screens, Orbitz.com announced that it is the first online travel company to sell vacation packages in a mobile app – continuing its history of innovation and leadership in mobile development.

Read More >>

Uber Online Shopping Returns Service Launches

Uber Online Shopping Returns Service Launches

Leave it to Uber to give you another rationale for online shopping during your lunch break (...or drunk, or because #TGIF, or whatever). Today, Uber launched Returns, a nifty new feature which was basically created with habitual online shoppers in mind. UberRUSH will pick up any items you’ve ordered from any store — after you’ve prepped the goods you’re bidding farewell to with the return label and such.

Read More >>

Effect of Google's "Buy" Button to Your E-Commerce Site

Raise your hand if you’re guilty of spending a large chunk of your free time on your smartphone each day. Most of us are, it’s okay to admit it.

The problem for many e-commerce marketers is they know this, but the numbers don’t support it. ComScore data shows that while 60% of all online retail browsing happens on phones and tablets, only 15% of sales occur on these devices.

Read More >>

 Digital Retail Apps Raises a Million Dollars to Enable Self-Checkout at Stores by Smartphone

Digital Retail Apps Raises a Million Dollars to Enable Self-Checkout at Stores by Smartphone

The Toronto-born company saves shoppers time by skipping the checkout line and allowing them to use their own smartphone to scan in-store items, build a shopping cart and pay in-app using a variety of supported payment methods, such as credit cards, Apple Pay, and PayPal.

Read More >>

 Amazon’s Dash Buttons hint at a future of interface-free shopping

Amazon’s Dash Buttons hint at a future of interface-free shopping

Last Friday, 16 Larabars and an 80-count box of Glad garbage bags arrived at my door. These items are unremarkable, except for this: I ordered them by pressing some buttons on or near my kitchen countertop. Online shopping — or we’ll-certainly-need-this-for-the-apocalypse impulse shopping — can now be done with a light press on a small, plastic "Buy Me!" dongle made by Amazon.

Read More >>

Apple Pay is Headed to Canada and Mobile Wallets Prepare

Apple Pay is Headed to Canada and Mobile Wallets Prepare

As Apple Pay is now on its way to Canadian consumers, the UGO mobile wallet is getting itself ready to deal with a market that will have a much larger amount of stiff competition to face.

Read More >>

Follow The Leader: How Starbucks Is Dominating Mobile Commerce

Follow The Leader: How Starbucks Is Dominating Mobile Commerce

If someone had told you 10 years ago that a coffee company out of Seattle would lead the mobile revolution, you probably would have laughed. While peddling coffee is hardly an Old World craft, it has become synonymous with low tech (not to mention donuts and bagels) over the years.

Yet in mobile commerce, retail behemoth Starbucks is dominating in 2015.

Read More >>

Want to receive Mobify’s Mobile Commerce News Roundup in a weekly newsletter format? Sign up here.

Subscribe to the Mobify Insights Blog

Stay in the know on the latest in mobile commerce so you can effectively engage your customers and drive revenue.

Related Articles