Here’s your weekly mobile commerce news roundup – everything you need to know in the world of mobile in one place!
Survey: 71 Percent Browse Retail Apps Before Buying In-Stores
Retailers as a group haven’t figured out how apps fit into their larger strategies, despite all the “omnichannel” rhetoric to the contrary. To date, retail apps have mostly been treated as small-screen versions of e-commerce desktop sites with some “circular” content (e.g., offers) thrown in.
Target Launches Next Level of Cross-Channel Personalization
Fifty-two percent of consumers self report that they buy more when they are recognized across channels. Therefore it’s no surprise that the majority of retailers (56%) are looking to deliver such an experience. However, just 7% of retailers have the technology to recognize consumers across different devices and channels all of the time and half have no such capability, according to L2’s Intelligence Report on Personalization.
First Online Travel Company Offers Vacation Packages in a Mobile App
As more consumers turn to smartphones as their primary computing device and grow comfortable with making more considered and complex purchases on small screens, Orbitz.com announced that it is the first online travel company to sell vacation packages in a mobile app – continuing its history of innovation and leadership in mobile development.
Uber Online Shopping Returns Service Launches
Leave it to Uber to give you another rationale for online shopping during your lunch break (...or drunk, or because #TGIF, or whatever). Today, Uber launched Returns, a nifty new feature which was basically created with habitual online shoppers in mind. UberRUSH will pick up any items you’ve ordered from any store — after you’ve prepped the goods you’re bidding farewell to with the return label and such.
Effect of Google's "Buy" Button to Your E-Commerce Site
Raise your hand if you’re guilty of spending a large chunk of your free time on your smartphone each day. Most of us are, it’s okay to admit it.
The problem for many e-commerce marketers is they know this, but the numbers don’t support it. ComScore data shows that while 60% of all online retail browsing happens on phones and tablets, only 15% of sales occur on these devices.
Digital Retail Apps Raises a Million Dollars to Enable Self-Checkout at Stores by Smartphone
The Toronto-born company saves shoppers time by skipping the checkout line and allowing them to use their own smartphone to scan in-store items, build a shopping cart and pay in-app using a variety of supported payment methods, such as credit cards, Apple Pay, and PayPal.
Amazon’s Dash Buttons hint at a future of interface-free shopping
Last Friday, 16 Larabars and an 80-count box of Glad garbage bags arrived at my door. These items are unremarkable, except for this: I ordered them by pressing some buttons on or near my kitchen countertop. Online shopping — or we’ll-certainly-need-this-for-the-apocalypse impulse shopping — can now be done with a light press on a small, plastic "Buy Me!" dongle made by Amazon.
Apple Pay is Headed to Canada and Mobile Wallets Prepare
As Apple Pay is now on its way to Canadian consumers, the UGO mobile wallet is getting itself ready to deal with a market that will have a much larger amount of stiff competition to face.
Follow The Leader: How Starbucks Is Dominating Mobile Commerce
If someone had told you 10 years ago that a coffee company out of Seattle would lead the mobile revolution, you probably would have laughed. While peddling coffee is hardly an Old World craft, it has become synonymous with low tech (not to mention donuts and bagels) over the years.
Yet in mobile commerce, retail behemoth Starbucks is dominating in 2015.
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