Over the last few months many of our customers started to observe very
significant levels of iPad traffic. So significant, that often it is far
ahead of any mobile device – iPhone or Android. Big question – how to
optimize their websites for mobile? Is there a need for it, even?
While we study patterns of mobile purchases & web browsing on tablets,
here are some easy wins that apply to virtually every website:
Make all content readable without pinching & zooming. Users should’t
have to pinch unless they’re exploring high-resolution photos or maps.
Use the entire screen whenever possible. Is your item purchase
dialog taking up 25% of the desktop screen? Consider expanding useful
functionality to take up more space – users are familiar with
full-screen interactions in mobile apps.
Expect touches, not clicks. Tiny links and buttons might work for
pixel-perfect mouse clicks, but gestures and touches need a lot more
space to work well.
No Flash. This one is easy : )
Mobify Commerce already supports the iPad and other tablets for
e-commerce applications. We’re looking into adding tablet support in
Mobify Studio – stay tuned!