It’s that time again, the North American Demandware Xchange is only 2 weeks away and we’ve got the inside scoop to help you make the most of your time at the conference. Here are the big themes you can expect at this year’s show, and the presentations you won’t want to miss.
We all know that the customer journey is more complex than ever before. This is a result of how mobile has changed our shopping behavior – creating hundreds of short, fleeting, intent-driven moments. An overarching theme at this year’s Xchange will be how to make sense of this fragmented journey with the principle of unified commerce.
Demandware CEO Tom Ebling, will be speaking to the benefits of unified commerce and how it enables retailers to deliver a consistent experience across all shopping touchpoints.
Growth and Transformation in the Age of Democratization
When: Tuesday, April 5 at 9:00am – 10:30am
Who: Demandware CEO, Tom Ebling
For actionable takeaways on unified commerce, make sure to catch the afternoon keynote from Charles Tyrwhitt and Demandware COO, Jeff Barnett. They will discuss how to leverage these principles to delight your customers while optimizing your organizational structure to better support your omnichannel efforts.
Delighting the Consumer with Unified Commerce
When: Tuesday, April 5 at 3:25pm
Who: Jeff Barnett, Chief Operating Officer, Demandware; Simon Kerry, Chief Information Officer, Charles Tyrwhitt; Jenn McClain-De Jong, Senior Vice President eCommerce and Marketing, The Limited; John Hazen, Vice President, Omnichannel Commerce & Digital Innovation, True Religion
We heard from several retailers at eTail West that apps are becoming a powerful tool for marketers. Apps are best for driving engagement with your most loyal customer-base, they have also become a good source for customer data and insights. If your team is discussing a native app build, be sure to check out Tuesday’s panel on “Building a Business Case for a Mobile App.” In the meantime, you can read 5 reasons to build a retail app.
Building a Case for a Mobile App
When: Tuesday, April 5 at 11:00am
Who: Josh Krepon, Vice President, Global Digital Commerce, Cole Haan; Justin Olson, Vice President, Digital Commerce, 1-800 Contacts; Shawna Hausman, Vice President, Ecommerce & Digital Marketing, Giggle
Cultivating Extraordinary Relationships With Your Customers
Stop by the Mobify booth in the Partner Showcase during the show to learn how Demandware customers are cultivating extraordinary relationships with their mobile shoppers. Find out how you can organize the complexity of the fragmented customer journey to deliver seamless and productive shopping experiences.
We will also be doing a draw for a $1000 travel voucher to anywhere in the world! Just as your customers expect a simplified and seamless journey – you should too. We want to make that a reality. Stop by our booth and let us know, where will you go?