[Infographic] Mobile Won Over Holiday Shoppers in 2016

Mobile technology is facilitating a shift in customer behavior, and the change was evident during the busiest shopping season of the year.

On-the-go shoppers turned to their phones to do their holiday shopping, making 2016 the first year that mobile traffic exceeded desktop traffic over the holidays. Customers want to shop on their phones, but their expectations are high. Retailers that leverage the latest technology for the mobile web, like Progressive Web Apps, web payment solutions, and web push notifications, will meet those expectations and turn mobile traffic into mobile revenue.  

Q4 Benchmarks Infographic

 

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