Meet The Millennials [INFOGRAPHIC]

Millennials are a market that no retailer can afford to ignore. Born between the early 80s and mid-90s, there are 80M of them in the US alone and their annual purchasing power is expected to hit $200B by 2017. Here’s why Millennials and mobile shopping are a match made in heaven:

Sources: Bank of America, Campaigner, eMarketer, Mitek, JWT

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