HTTP is on a path to deprecation – don’t get caught in the cold by serving an unsecure ecommerce site. HTTP will be phased out – this is one thing Google, Apple and Mozilla all seem to agree on.
Our predictions for when? By the end of 2017. While that may be a ways away, there are benefits to switching now, and implications for not acting soon.
SEO and the Importance of HTTPS Everywhere
Google has confirmed the impact that website security will have in search results. In the very near future, having HTTPS everywhere will be a stronger positive signal in search rankings. Signals work like a points system towards your overall rank in search engine results. Various ranking signals are assigned positive or negative points towards an overall placement. Currently your website is evaluated by a ranking algorithm on aspects like mobile friendliness, page speed, and crawling.
The presence of HTTPS on your website is already a positive search signal and will undergo a gradual strengthening, playing a role in your results. Your organization is likely already tweaking and adjusting your website code for search engine optimization (SEO) with HTML and content improvements. Security, like mobile-friendliness, is a binary measure – either the website is fully secure, or it isn’t.
To leverage present and future technologies HTTPS will be required. The big players in web experiences, like Uber, Facebook, and Instagram introduce user flows, build habits, and set overall customer expectations. Retail is no exception. Here’s a short list of the technologies powering great shopping experiences which your customers have come to expect.
- Progressive Web Apps
- Auto-Fill for Forms
- Push Notifications
- Physical Web, Web BT & USB*
Moving to HTTPS takes planning. It’s important to prioritize this in order to build innovative shopping experiences for your customers. Here’s what really matters – the cost: free to minimal (<$20/year).
Watch our 30-minute webinar with Google for more insights about HTTPS.
Are you ready to meet the challenge? Talk to your IT team about going HTTPS everywhere. As always, you can reach out to your Mobify Customer Success Manager (or firstname.lastname@example.org) for help or questions about your web maturity.
Getting Started & Google Developer Web Fundamentals
SSL Certificate Provider
LetsEncrypt.org – free, automated, and open encryption
NameCheap (from $9/year)
SSL Mate (from $16/year)