HTTPS Everywhere: Get Ready To Boost Your SEO

HTTP is on a path to deprecation – don’t get caught in the cold by serving an unsecure ecommerce site. HTTP will be phased out – this is one thing Google, Apple and Mozilla all seem to agree on.

Our predictions for when? By the end of 2017. While that may be a ways away, there are benefits to switching now, and implications for not acting soon.

SEO and the Importance of HTTPS Everywhere

Google has confirmed the impact that website security will have in search results. In the very near future, having HTTPS everywhere will be a stronger positive signal in search rankings. Signals work like a points system towards your overall rank in search engine results. Various ranking signals are assigned positive or negative points towards an overall placement. Currently your website is evaluated by a ranking algorithm on aspects like mobile friendliness, page speed, and crawling.

The presence of HTTPS on your website is already a positive search signal and will undergo a gradual strengthening, playing a role in your results. Your organization is likely already tweaking and adjusting your website code for search engine optimization (SEO) with HTML and content improvements. Security, like mobile-friendliness, is a binary measure – either the website is fully secure, or it isn’t.
Search Engine Land Periodic Table of SEO Success Factors including HTTPS

Tech Expectations

To leverage present and future technologies HTTPS will be required. The big players in web experiences, like Uber, Facebook, and Instagram introduce user flows, build habits, and set overall customer expectations. Retail is no exception. Here’s a short list of the technologies powering great shopping experiences which your customers have come to expect.

  • Camera
  • Geolocation
  • Progressive Web Apps
  • Auto-Fill for Forms
  • Push Notifications
  • Caching
  • Physical Web, Web BT & USB*

HTTPS How-To

Moving to HTTPS takes planning. It’s important to prioritize this in order to build innovative shopping experiences for your customers. Here’s what really matters – the cost: free to minimal (<$20/year).

Watch our 30-minute webinar with Google for more insights about HTTPS.

Are you ready to meet the challenge? Talk to your IT team about going HTTPS everywhere. As always, you can reach out to your Mobify Customer Success Manager (or success@mobify.com) for help or questions about your web maturity.

Helpful Resources:

Getting Started & Google Developer Web Fundamentals

Encrypting data in transit
Migration Concern
Understand Security Issues (in Chrome)
Search and HTTPS
Secure your site with HTTPS
Detecting Injected Content

SSL Certificate Provider

LetsEncrypt.org – free, automated, and open encryption
NameCheap (from $9/year)
SSL Mate (from $16/year)

Tools

Mozilla SSL Configuration Generator
SSL Server Test
moarTLS Analyzer (Chrome Extension)

Performance

TLS Performance (istlsfastyet.com)
HTTPS vs HTTP Performance (httpsvshttp.com)

#movingtoHTTPS reports

Wikipedia blog post about migration
Washington Post on making the move
Google on #movingtoHTTPS
KeyCDN – HTTP to HTTPS

Notable Talks

HTTPS Everywhere (Google IO’14)
TLS All the Things! (Chrome Dev Summit ‘15)
Deploying HTTPS (Chrome Dev Summit ‘15)