The speed of a website or app is crucial for a great mobile commerce experience.
The average U.S. retail mobile site loaded in 6.9 seconds in July 2016, but, according to the most recent data, 40% of consumers will leave a page that takes longer than 3 seconds to load. And 79% of shoppers who are dissatisfied with site performance say they’re less likely to purchase from the same site again. – Think With Google
The responsive design movement was a great start at improving the mobile commerce experience, but industry analysts agree it is insufficient for engaging and converting shoppers. Adaptive went a step further by adding features and functionality. But with companies like Facebook, Google, and Apple setting customer expectations on mobile, a further shift is needed.
Our own data shows that shoppers who experience longer load times have lower conversion rates.
Watch the how-to video above so you can start fast and stay fast on the mobile web, and boost your mobile conversions!