How Decoupling the Front-end Will Impact Your Day-to-Day

Traditionally, ecommerce software was built as a single, integrated application, often referred to as a monolith. It was inherently rigid and created with a fixed set of rules, from creating a new product discount to changing the font-size in the front-end. Headless commerce refers to a modern commerce architecture in which the front-end is decoupled and connected seamlessly to the backend via APIs (Application Program Interfaces).  

A modern Front-end Platform as a Service like Mobify is built on headless and serverless principles. This operating model for digital front-ends offers ongoing scalability and supportability that accelerates time to value and reduces total cost of ownership. Many understand these high-level benefits of a decoupled front-end, but what they really want to know is, how will this change my day-to-day? 

Day-to-Day Impact for Front-end Stakeholders

Introducing a Front-end Platform as a Service will allow teams to move faster and shift their day-to-day focus from maintenance and support to innovation and value-enhancing work. 

1. Deploy anything, with confidence

New day-to-day

Old day-to-day

  • Frequent releases that don’t impact quality or stability
  • Instant rollbacks for mitigation
  • Continuous delivery to drive continuous experimentation
  • Code freezes during high-impact sales seasons
  • Off-hour deployments that take hours
  • Manual deployments and builds
  • Lengthy rollbacks 

 

2. Deliver faster customer experiences that improve conversion and loyalty

New day-to-day

Old day-to-day

  • Sub-second load times
  • Continuous performance optimization
  • Zero degradation, even at peak traffic
  • Slow to respond experiences
  • Bloated, unoptimized integrations
  • Lowest common denominator performance for everyone
  • Once yearly performance testing

 

3. Save time and money with quality integrations

New day-to-day

Old day-to-day

  • Integrations that enable internal collaboration without impacting performance
  • Integrations that fully unlock the value of 3rd party systems
  • Integrations that compromise the customer experience
  • Integrations that complicate internal processes
  • Vendor lock-in for 3rd party integrations

 

4. Be confident that security and scaling are covered

New day-to-day

Old day-to-day

  • Continuous monitoring of threats and vulnerabilities
  • Confidence in peak traffic loads and response times
  • Focusing on security early in front-end development
  • Managing security updates for many servers and regions
  • Managing containers for propagating updates
  • Setting and forgetting firewall and DDoS mitigation settings
  • Planning, adding and paying for excess capacity for only peak periods

 

5. Focus on value-enhancing work rather than maintenance

New day-to-day

Old day-to-day

  • Focusing on features and experiments that delight customers
  • Prioritizing enhancements that are directly drive customer satisfactions
  • Spending most of your budget and time maintaining containers, application servers, operating systems, and networks
  • Maintaining and auditing complex custom infrastructure for compliance

 

A Complete Headless Strategy

As you can see, a decoupled front-end can have a very positive impact on your day-to-day – but it is just one piece of an overall headless commerce strategy. The Headless Commerce Playbook for Business Leaders brings together experts from the different realms of the headless commerce world to provide a comprehensive playbook for business leaders that covers all the different facets a headless strategy: decoupled front-ends, API-driven commerce systems, headless content, and the actual implementation of a modern commerce architecture. Get the playbook to start mapping your migration path to a headless approach that unlocks agility and enables a better customer experience.

Get the Headless Playbook Now

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