The 2017 holidays were big for mobile. Not only were people turning to their phones to browse and research, they were actually spending money there.
The 2017 Q4 Mobile Commerce Insights Report examined the busiest shopping period of the year, and found mobile was the only ecommerce channel that saw year-over-year growth. There was more mobile traffic, and more mobile customers were converting.
Year-Over-Year Change in Q4 Traffic by Channel
Year-Over-Year Change in Q4 Revenue by Channel
Retailers who create a truly mobile-first experience will be the ones that thrive in 2018.
Download the full Q4 Mobile Commerce Insights Report to dig into:
- How did 2017 holiday shopping compare to 2016?
- When did people turn to their phones to shop?
- What happened over the biggest shopping week of the year? (a.k.a. Black Friday)