There is no shortage of articles around the importance of a site’s performance to a business’ bottom line. Yet, there is a fractured view of what performance means across an organization and across the industry at large.
For some, performance refers to technical metrics like full page load or first paint. For others, performance refers to higher-order metrics like conversion rate, average order value, and revenue. While both are a part of performance, you leave the actual customer out of the equation when you only account for technical or business metrics. The Definitive Guide to Ecommerce Performance digs into all these factors to give you a holistic view of how your website is performing, and what you can do to improve it.
The Metrics that Make Up Performance
Performance means different things to different people, so the first step is making sure we’re all speaking the same language.
How retailers think about performance:
How shoppers think about performance:
To understand the performance of your website, and identify what needs to be improved, you need a holistic view of all the metrics and factors that make up performance. It’s the user experience and technical performance metrics that ultimately impact the business metrics.
The most valuable way to think about performance is to consider who it has the biggest impact on – in otherwords, your shopper. Time to task completion (TTC) is a new metric that drives top level business objectives, and measures both the user experience and the technical performance.
Download the Definitive Guide to Ecommerce Performance to learn how to incorporate your shopper’s perception of performance into your metrics, and boost your website performance to improve revenue, conversions, and retention.