The connected consumer has high expectations and a myriad of options to choose from, making it very difficult to build customer loyalty. Strengthening customer relationships requires sustained, personalized engagement that inspires action – which is difficult when the customer is constantly bombarded with marketing messages from all angles. You need to deliver the right message, at the right time, in the right context.
Web push notifications provide marketers with an avenue to engage customers with targeted information – triggered by behavior or location – in the exact moment when they are ready to buy, browse, research, etc.
Google Case Study
Web push notifications are relatively new but gaining more and more attention as they produce some incredible results. Google recently did a case study on Mobify customer eXtra – Saudi Arabia’s leading and fastest-growing consumer electronics and home appliance retailer – who added web push notifications in an effort to re-engage their shoppers. The targeted notifications resonated with customers and successfully inspired action, growing ecommerce sales 100%.