Google Predicts 44% of Searches for Last-Minute Holiday Gifts in 2011 Will Be Mobile

Holiday-DoublePeak2

Do you ever find yourself stuck and wondering what to get that
hard-to-buy-for friend or family member?

You’re not alone. Now where do you turn?

More and more people are turning to their smartphones, especially when
the information they’re seeking is timely and location-sensitive — just
like shopping for last-minute gifts for the holiday season.

Google knows this and, digging into its vast repository of data, has
actually made a prediction about how many folks will use their mobile
devices to search for last-minute gifts this coming holiday season.

Their prediction? 44%.

That means more than 4 of every 10 shoppers searching for last-minute
gifts will be using a mobile device.

But wait, there’s more!

Google also predicts:

  • 15% of total “Black Friday” searches will be from mobile devices
  • 65% of high end device users report that they have used their device
    to find a business, and then made a purchase at that business in
    person
  • greater than 33% of both smartphone users and tablet users plan to
    start their shopping before Thanksgiving

Now what does your website look like on a mobile device?

If you’re not happy or you don’t know, click here — let’s talk and
solve the problem
.

Mobile traffic is only going to keep growing and we still have a short
window before the 2011 holiday shopping season. The time is now!