The mobile web has the unfortunate history of not meeting customer expectations. Mobile shoppers expect immediacy, and 53% will bounce if a page takes longer than 3 seconds to load. This is a problem for brands, particularly when mobile is their dominant source of traffic.
Google, in working with other browser vendors and partners across the ecosystem, has set out to make the web better and recent efforts are generating a lot of buzz. You’ve most likely read about the impact of Progressive Web Apps (PWA) or Accelerated Mobile Pages (AMP), technologies that Google is investing in heavily to improve the shopping experience on the mobile web.
Watch our webinar with Thao Tran, Global Product Partnerships at Google, and Peter McLachlan, Chief Product Officer at Mobify, as they discuss how brands are creating mobile websites that are fast, reliable and engaging for today’s shopper. It’s time to harness the power of the modern mobile web and raise the bar of your own user experience.