The numbers are staggering. On Black Friday 2013, almost 40 percent of all e-commerce sales took place on phones and tablets, and mobile transactions generated 368 percent more revenue than the previous year.
Still, U.S. retailers left nearly $16 billion on the table during the holiday season last year because they weren’t ready to provide fast and easy-to-use mobile shopping experiences for their customers. It’s that simple.
Recent forecasts from Goldman Sachs and Forrester Research point to the steady rise of mobile commerce over the next several years. Over the short term, the 2014 holiday shopping period presents incredible opportunities for retailers to beat last year’s sales records by providing optimized websites that meet consumer demand for mobile shopping.
3 Ways Retailers Can Start Preparing Now
Black Friday is less than four months away. Retailers need to take action now to ensure a rich mobile experience for holiday customers who are ready to buy, but who don’t have the patience for unnecessary taps and keystrokes, or a complicated checkout process.
The good news is there’s still time to get ready. In our recent Black Friday Webinar, we covered three ways that retailers can optimize their mobile presence to make a substantial difference in their bottom line before the end of the year, including:
- How to optimize the existing mobile experience
- How to boost performance to increase conversions
- How to execute a lean tablet-optimization plan
So get ready to sell more this holiday season: Watch the Webinar On-Demand.