Staying on top of the latest tech and how it’s influencing customer expectations isn’t an option for retailers, it’s a necessity.
Tech giants are setting an unprecedented pace of innovation, and implementing a point solution each time they release something new isn’t sustainable. Not only will your tech stack turn into a mess, it will require time and resources that will cut into your profitability.
Use Part 3 of The Complete Guide to Mobile Commerce Strategy for 2017 to:
- Leverage Google and Facebook’s pace of innovation as a competitive advantage
- Understand how customer expectations will change over the next year
- Get an inside look at the latest tech and what’s coming down the pipe in 2017