“Why has mobile traffic grown so quickly, yet mobile conversion rates are still so low?”
That’s the question a lot of e-commerce executives are asking right now, disappointed with the mixed results that mobile commerce initiatives have delivered so far.
For many organizations, growing mobile business metrics at the same rate as consumer mobile adoption has proven extremely difficult. They know that creating a superior smartphone and tablet experience has huge value, but aren’t sure how to ensure that mobile initiatives deliver the maximum ROI.
It’s for this reason that we’ve created the 2014 Mobile E-Commerce Strategy Playbook.
This playbook delivers four strategic ‘plays’ you can use to increase mobile conversion rate, revenue and customer satisfaction in 2014.
Inside, you’ll learn how to:
- Integrate mobile into core marketing activities
- Establish a culture of mobile measurement
- Optimize design for conversion
- Integrate tablet commerce into your mobile strategy
So if you work in online retail and are thinking about generating more value from mobile channels this year – this ebook is definitely for you! Get the ebook today →