Customer Experience Goes Mobile from Mobify
Last week at the Shop.org online merchandising workshop I had the
pleasure of moderating a panel with Sarah Veit Wallis, VP of Global
Ecommerce for Bare Escentuals, and Michael Burgess, President of
Our talk was called Customer Experience Goes Mobile.
With the massive adoption of smartphones and tablets, the world is
changing as much as it did when the web first evolved back in the
1990s. Mastering the art of customer experience design for all screens
– PC, smartphone and tablet devices may be one of the most challenging
feats for digital retailers. Join us as our panel of leading retail
executives debate mobile optimized sites and apps, share their mobile
optimized website evolution, and dive into specific opportunities to
convert the mobile shopper.
Jennifer Overstreet of the Shop.org team did a great job covering our
content with her blog post Bare Escentuals, Saks execs share lessons
learned for launching mobile sites and apps.
It’s no secret mobile is powerful and overflowing with opportunities
for retailers. And from the conversations at the Workshop today, even
those who are already offering mobile experiences for their customers
can still barely contain their excitement for the limitless
possibilities ahead of them.
…the most important metric of today’s session was this: does an
investment in mobile pay off? The panel answered with a resounding
yes. For both Wallis and Burgess, the decision to invest in mobile was
After the presentation a number of folks asked for copies of the slides
and data presented. If you have any questions or requests, please contact us.
Thanks to the Shop.org team for putting on an outstanding event and to
my two co-panelists for their expertise.