Customer Experience Goes Mobile – Presentation

Customer Experience Goes Mobile from Mobify

Last week at the online merchandising workshop I had the
pleasure of moderating a panel with Sarah Veit Wallis, VP of Global
Ecommerce for Bare Escentuals, and Michael Burgess, President of
Saks Direct.

Our talk was called Customer Experience Goes Mobile.

With the massive adoption of smartphones and tablets, the world is
changing as much as it did when the web first evolved back in the
1990s. Mastering the art of customer experience design for all screens
– PC, smartphone and tablet devices may be one of the most challenging
feats for digital retailers. Join us as our panel of leading retail
executives debate mobile optimized sites and apps, share their mobile
optimized website evolution, and dive into specific opportunities to
convert the mobile shopper.

Jennifer Overstreet of the team did a great job covering our
content with her blog post Bare Escentuals, Saks execs share lessons
learned for launching mobile sites and apps

It’s no secret mobile is powerful and overflowing with opportunities
for retailers. And from the conversations at the Workshop today, even
those who are already offering mobile experiences for their customers
can still barely contain their excitement for the limitless
possibilities ahead of them.

…the most important metric of today’s session was this: does an
investment in mobile pay off? The panel answered with a resounding
yes. For both Wallis and Burgess, the decision to invest in mobile was
a no-brainer.

After the presentation a number of folks asked for copies of the slides
and data presented. If you have any questions or requests, please contact us.

Thanks to the team for putting on an outstanding event and to
my two co-panelists for their expertise.