High-end luxury retailers have been some of the slowest to embrace and utilize ecommerce. For many luxury brands, the in-store experience is an important part of their ethos and the difficulties in replicating the in-person experience has been a factor in their hesitance online. But in recent times, there have been some exciting developments within the luxury industry, from both traditional and modern brands who are innovating in their approaches to ecommerce.
At Qubit, we work with some incredible global luxury brands — Farfetch, DVF, Net-A-Porter, Kate Spade, LK Bennett to name just a few, and they are among the brands paving the way for luxury retail to embrace data-driven personalization. Through experiences that surprise and delight customers, these businesses are able to achieve brand loyalty, conversion uplift and increased revenue.
Ecommerce is an important growth engine for luxury brands, it means that the shop doors are open to customers 24/7 from anywhere in the world. An emerging trend we have seen amongst luxury retailers is an omnichannel strategy, an approach that seeks to provide customers with a seamless shopping experience, whether they’re in the physical store, online on a desktop or mobile device.
So, how do you emulate that in-store experience and bring it online?
Luxury digital experiences and personalization
In a world which is abundant with technologies that are creating innovative customer experiences, including the likes of Instagram and Netflix, it’s clear there is a huge opportunity for retail — and for luxury retail — to take inspiration and improve online personalization and product discovery. Personalization gets you closer to your customers with context and relevance. It plays on the sentiments of individual services that are associated with luxury brands: that VIP, first-class champagne experience you receive from personal shopping.
Join us for our luxury webinar
On July 18, hear from two ecommerce trailblazers at the top of their game and learn how:
- Luxury brands should approach personalization
- To connect shoppers across multiple channels
- Personalization can be adopted as a business wide strategy
- To consider the best technology choices and strategies to drive ROI
Felipe Araujo, Senior Director of Ecommerce at Diane von Furstenberg (DVF) and Marko Bon, Founder of Kogent and ex-VP Ecommerce at Theory, will share their insights on how they’ve built online personalization into their business plans. The luxury retail heavyweights will be offering tips on how to avoid “cookie cutter” experiences and evaluating the right technology to supercharge digital excellence. Register for the create the ultimate luxury experience online webinar.
If you are unable to attend the live webinar, no worries! Register your details anyway, and we’ll send you the recording.