This coronavirus tracker looks at ecommerce traffic, revenue, and AOV trends to monitor how online consumer shopping behavior and spending habits are evolving amidst the pandemic. You can see last month’s takeaways here.
In June, we saw traffic decrease as it appears to be getting closer to the pre-stay-at-home order levels.
Both transaction volume and total revenue followed a slight downward trend in June as people may have felt more comfortable returning to stores. Both are still above pre-stay-at-home order levels though.
Average order values remained relatively similar to May as many retailers have stopped the deep discounting that was introduced during the stay-at-home order.