This coronavirus tracker looks at ecommerce traffic, revenue, and AOV trends to monitor how online consumer shopping behavior and spending habits are evolving amidst the pandemic. You can see last month’s takeaways here.
Online traffic continued to decrease in July, with desktop even dropping slightly below the pre-stay-at-home order levels. Despite the downward trend, mobile traffic levels are still higher than before the pandemic, showing that mobile continues to be a dominant channel even as many are working from home on their desktops.
After a spike in mid-June, online revenue is showing a downward trend as more stores open up again and consumer confidence is low amidst all the uncertainty.
Average order value has stabilized since the drop due to heavy discounting at the beginning of the pandemic – it even showed a slight upward trend in July.