Strategy

Recent Posts

Business benefits of GraphQL
Strategy

The Business Benefits of GraphQL for Non-Technical Users

GraphQL is popping up more and more as “headless” and “composable commerce” gain steam. But what is GraphQL? And what are the…

salesforce
Strategy

3 Strategies to Build Shopper Experiences that Meet Evolving Expectations

This guest post was written by Terence Tirella, Sr. Product Manager at Salesforce.  At Salesforce, we began 2020 thinking about how to…

3 business people smiling with a laptop
Strategy

What You Get with a Storefront for Headless Commerce

A web storefront is a necessary piece of the headless commerce puzzle. But what do you actually get with this decoupled web storefront?

Web developers collaborating with computers.
Strategy

How to Dramatically Reduce the Cost of Correction of Your Ecommerce Initiatives

For ecommerce leaders, cost of correction is an important metric. It answers, “If I make a mistake, how much will it cost my business?”

Businesswoman addressing colleagues at a meeting
Strategy

How to Build a Modern Front-end for Your Headless CMS

Building a head for your headless CMS requires some short and long-term considerations in order to determine the best decision.

business people sitting around a table discussing with computers
Strategy

Evaluating the 4 Different Paths to Headless Commerce

Are you unsure of which headless path to take? Did you know there was more than one option? We evaluate your options so you don’t have to.

group of young computer programmers in a row
Strategy

How Serverless Computing Empowers Retailers to Focus on Competitive Differentiation

The shift to a serverless computing philosophy is becoming imperative in order to stay comptetitive in an ever-evolving retail environment.

Why custom front-end might not be headless
Strategy

Why A Custom Front-end Might Not Deliver the Benefits of Going Headless

Retailers that prioritize the quickest, cheapest path to headless often end up with sites that are difficult & expensive to maintain.

Woman working on laptop and looking at mobile
Strategy

[Product Release] Mobify Introduces Front-end as a Service to Power More Innovative, Agile Digital Experiences

New front-end for headless commerce enables experimentation and unlocks agility without having to build from scratch. We’re very excited to announce the…