Mobile presents a big revenue opportunity for retailers on Black Friday – mobile accounted for 54.4% of all online traffic on Black Friday 2015, up 16.6% from the previous year.
Although the big shopping day is quickly approaching, it’s not too late to kick off a mobile project and become the Revenue Hero who captures those sales.
A mobile project doesn’t have to be a massive undertaking that takes a year to implement and diverts your precious resources from other important business priorities. A platform allows you to turn on features as you’re ready – so you could have web push notifications deployed in 1-3 weeks to support engagement around your Black Friday campaigns, and then turn on an iOS and Android app when the time is right.
Read our guide to Becoming a Black Friday Revenue Hero to learn how you can:
- Increase mobile conversion rates through app-like experiences on the web
- Increase engagement with more individualized experiences
- Drive in-store revenue with location-aware marketing