By empowering consumers, the mobile and digital revolution has transformed the customer funnel for brands and retailers. Shoppers are using their mobile...

Mobify Articles Written By:
Vik Kambli
Senior Director of Strategy
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The Retailer Imperative for Mobile Customer Engagement
Whether it’s 1-click ordering, or a next-level in-store experience, technology giants like Amazon, Apple, and Facebook are continuously raising the bar for a...

Strategy
Future-Proof Your Customer Experience Against Inevitable Innovation
Retailers today face unprecedented pressure from competitors and consumers alike – but the rivalry now extends beyond other retailers to include technology...

Strategy
The App and Mobile Web Dichotomy: The Great Debate Evolves
In today’s mobile landscape, retailers of all sizes are asking themselves where they should devote their time and budget – to an...

Trends
Customers Demand More: The Frictionless Retail Experience
The bar has been set. And it’s higher than most realize. Customers expect service like they’ve had in the past: the butcher...
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