Apple didn’t unveil any new products in its keynote this year (besides, of course, the iPhone 7 and 7 Plus), but it has improved specs, solved some engineering problems, and enhanced its current offering with small but significant tweaks. We’ve highlighted the 3 updates brands and retailers need to take note of.
1. The camera is way better.
Brands and retailers are so active on social, and the improved camera will help them curate higher quality user generated content, branded snapchats, and facebook live videos.
The previous camera has been replaced with a 12-megapixel rear-facing camera with optical image stabilization, six-element f/1.8 aperture lens, an artificial light compensating flicker-sensor, Quad-LED True Tone flash, and enhanced tone mapping.
The iPhone 7 Plus differentiates itself with a dual-lens, 12-megapixel camera. It has a wide-angle lens and a separate telephoto lens that combine to create 2x optical zoom and 10x digital zoom features. The ISP dual-lens camera can also produce shallow depth of field and bokeh.
2. ApplePay is going to Japan.
It’s already in the US, UK, China, Canada, Singapore, Switzerland, France, Hong Kong, and Australia, and now the iPhone 7, iPhone 7 Plus and Apple Watch Series 2 will support Apple Pay in Japan.
The expansion will take place in October and will sync with Suica, a prepaid card that’s used for commuting (trains, buses, subways, and anything you want to purchase along the way). According to Apple, Japan’s major financial brands will also support Apple Pay in the months to come. This is big news for retailers in a market with over 127 million people and tourism on the rise.
3. There’s no headphone jack.
Perhaps the most controversial change to the iPhone 7 is the elimination of the headphone jack. While it may be annoying for some, the upside for retailers is that wireless headphones require Bluetooth to be on.
It’s long been a pain point that in-store beacons require Bluetooth to be on to trigger custom push notifications, because it’s a known battery drain. But as people inevitably adopt Apple’s new wireless technology, customers will be more accessible through any Bluetooth-enabled technology (without it draining their phone) making them easier for marketers to reach.