Together, AMP and Progressive Web Apps are the winning strategy for the future of mobile retail.
Accelerated Mobile Pages (AMP) are an open source technology from Google. AMP results are prioritized on Google’s mobile search returns and have a lightning bolt logo, which lets users know that the page will load almost instantly. Paired with the outstanding user experience of another Google technology, Progressive Web Apps, these two innovations are poised to change the world of mobile commerce very quickly.
AMP brings users to the fully loaded landing page instantly, ensuring they don’t bounce before your page even loads. However, the coding language that allows AMP to load quickly also limits functionality. This isn’t going to cut it for the entire shopping experience – that’s where Progressive Web Apps come in.
The two work together so well because AMP allows for faster discovery, and Progressive Web Apps allow for a rich, immersive, and app-like shopping experience that keeps shoppers engaged (and increases conversions). In other words, AMP gets the customer on your site, and the Progressive Web App keeps them there.
AMP was initially used by online publishers like the Guardian and Wired, and have been so successful that they are now being rolled out as an ecommerce tool for early-adopters like eBay and Lancôme.
Today, the full mobile web experience can only be achieved with an artful and strategic combination of both of these game-changing technologies. AMP will improve your placement on Google search on mobile, and Progressive Web Apps will usher customers into a complete and engaging mobile shopping experience.