9 Must-Read Mobile E-Commerce Resources (February Digest)

Here at Mobify, we spend a fair share of our time collecting and sharing the most interesting resources on how to create premium mobile e-commerce experiences. You might even call it a passion of ours!

In this post, I want to share with you some of the most interesting and helpful mobile e-commerce resources published this year, as well as some of the top resources from last year.

Let’s dive in!


1. E-Commerce Quarterly EQ4 2013: Holiday Roundup

Monetate is well-known for their comprehensive mobile e-commerce research. In this report, you’ll find coverage of all the record-breaking performances and mobile growth in the last quarter of 2013 and over the holidays. Get the report »


2. IBM’s Black Friday & Cyber Monday Reports

IBM’s Digital Analytics Benchmarks report digs really deep into the details of last year’s Thanksgiving shopping stats. Get the report »


3. Forrester 2013 Mobile Trends for Marketers [Gated via Adobe]

Want to read all about the latest mobile trends for 2014 from one of the world’s leading research and advisory firms? Forrester’s report offers marketers concrete ways to become more strategic with their mobile initiatives.
Get the report »


4. Mobify’s 2014 E-Commerce Mobile Conversion Rate Benchmarks

Get a better picture on how your mobile website is performing by benchmarking it against other top players in your retail category. Compare benchmarks »


5. Mobile Commerce: Website or App?

Check out this detailed comparison of the advantages and disadvantages of choosing a mobile site versus an app for e-commerce sites. Read the article »


6. Five Keys to Mobile E-Commerce Optimization in 2014

Five key points for readying an e-commerce site for mobile traffic and mobile-device based sales. Read the article »


7. 2013 Mobile Commerce Survey

A combined report by InformationWeek and Mobile Commerce World of survey results from over 1,100 business technology professionals. See survey results »


8. Three E-Commerce Trends to Watch in 2014

It’s a brave new world for online retail – this blog post by Optimizely details the trends retailers should be looking out for in 2014, including how to fit mobile into your e-commerce strategy. Read the article »


9. Adobe 2013 Mobile Consumer Survey

Published mid-2013, Adobe’s survey results offer e-retailers powerful insights on using mobile sites, apps, and emerging technologies to build loyalty. See survey results »


Did I miss any other valuable resources published recently? Let me know in the comments!