7 Mobile Stats Every CMO Should Know

Mobile is everywhere that people are, and people are all over the place.

Between 2014 and 2015 there was a 29% increase in mobile conversion rates, and more than 50% of searches now happen on mobile devices. In 2015, US consumers spent more time in mobile apps than watching TV, according to Forrester.

Suffice to say, a lack of investment in mobile is a crucial mistake that retail execs are making far too often. These are the mobile stats every CMO should know.

Master Mobile Moments

1. 91% of smartphone users turn to their phone for ideas while doing a given task, meaning they’re likely to get interrupted. You need to capture their attention and make it easy for them to convert before something else draws their attention away.

2. 61% of customers are more likely to buy from sites and apps that customize info to their location. People are bombarded with competing messages all day everyday – be relevant, or be ignored.

3. 82% of smartphone users consult their phones while in a store deciding what to buy. A mobile product page with reviews could seal the deal here – what’s on your website to help customers complete their purchase in-store?

Everything Compares to You

4. 64% of women who shop for clothes online said seeing the products in context positively influences their purchasing decisions. Use our 8 simple design hacks to make your PDP’s stand out and drive conversions.

5. 40% of shopping searches on google are for broad category queries like “bedroom furniture,” and mobile “best” searches grew by more than 50% year over year. It’s an investment, but completing an SEO audit of your website will ensure you’re getting found by the right people in the right moment.

Need for Speed   

6. Speed counts: 58% of smartphone users are more likely to buy from companies whose mobile sites or apps allow them to make purchases quickly. You need clean design and concise calls-to-action, as well as condensed checkouts and one-touch payment to get people completing their tasks in fleeting mobile moments.

7. 40% of customers will wait no more than 3 seconds before abandoning a retail or travel site. People aren’t just impatient – our short term memories aren’t wired to wait for pages to load. You can’t change neuroscience, but you can improve your mobile web performance (and conversion rates) with Progressive Mobile™.

Bottom Line

Mobile engagement is important from the top of the funnel to the bottom, and from your IT department to the sales floor. Mobile is ubiquitous, and the most successful brands (oh hey, Uber) are the ones nailing it. But don’t listen to us – let the data do the talking.

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