Consumer behavior is shifting to favor mobile, and the 2016 holidays were no different. Rather than sitting down at their desktops, shoppers were pulling out their phones to find deals and presents for loved ones.
Here are 6 stats that show how mobile dominated the 2016 holidays:2016 was the first year #mobile traffic exceeded desktop traffic over the holidays. Click To Tweet
In Q4 2016, mobile traffic grew 15.8% and desktop traffic decreased 13.4% year over year.
On-the-go shoppers turned to their phones on weekends as share of mobile traffic increased 8.5% compared to weekdays.#Mobile conversion rates over the #BlackFriday2016 weekend grew 9.6% year over year. Click To Tweet
Dollars per session on mobile doubled on the Tuesday prior to Black Friday.
For more benchmarks, as well as insights into actionable next steps to improve your performance based on these trends, download our 2016 Q4 Mobile Commerce Insights Report.