Shop.org Summit 2014, one of the premier digital retail events of the year, is almost here. In just one short week, representatives from the world’s leading e-commerce brands will flock to Seattle for three jam-packed days (from September 29 to October 1) of keynotes and breakout sessions with fantastic speakers, along with plenty of networking opportunities.
Because I know first-hand how easy it is to get overwhelmed in such an information-rich environment, I’d like to share my 4 simple tips for getting the most out of your Shop.org Summit experience this year.
1. Discriminate. As you talk to peers and walk the exhibit floor, you will encounter lots of ‘shiny objects’ that look very promising. Carefully consider which solutions will work for your customer base — the most profitable 20 percent. How do they interact with your brand? What are their purchase behaviors? Use your best customers’ behavior as the lens through which you view the plethora of solutions and ideas at Shop.org Summit.
2. Simplify. If you are currently maintaining a multi-platform strategy with separate desktop web, mobile web, and native app platforms, now’s the perfect time to simplify by moving to a unified commerce platform. Don’t spend all your valuable time shopping for point solutions that you’ll have to stitch together.
3. Network. Your most valuable conference take-aways may pop up during chance encounters in a coffee line or conversations during a break. Shop.org organizers recognize the value of networking and provide plenty of opportunities for one-on-one encounters — use them!
4. Broaden. The best ideas for your company may come from businesses that are in completely different industries or are a different size than yours. Don’t limit yourself to talks by, or encounters with like-minded people. If you’re a large company, you might not have the same level of flexibility as a lean startup, but you can still adapt some of the best practices from those organizations to more effectively win the hearts and wallets of your customers.
It’s easy to be like a kid in a candy store at a conference like Shop.org. But go into it with the mindset of forming your 2015 e-commerce strategy, and you’ll make the most of your time there.
And don’t forget to stop by for a chat at our booth #2609!