Attending conferences can be very valuable – and very overwhelming if you’re not prepared.
We’re here to help you tackle your next conference like a pro. Follow these four easy steps to get the most out of your next conference attendance, and enjoy it along the way!
Step 1: Identify Your Objectives
You wouldn’t jump into a big project without first identifying your objectives – a conference is no different. In order to maximize your return of investment from a conference, identify clear objectives that you would like to achieve.
Your objectives may include:
- Sourcing solution providers for an upcoming project
- Improving a particular set of skills
- Networking to build contacts
- Learning industry best practices
Step 2: Plan for Success
Now that you’ve identified your objectives, you can make a plan to achieve those goals. You shouldn’t blindly walk into a conference and assume you will be able to figure out what you need to do and see once you get there. Conferences are action-packed! There are always a number of activities, presentations and events to choose from. Review the schedule before the conference and identify the events that will be most important in helping you achieve your objectives outlined above.
Step 3: Leave Your Work Back at the Office
Thanks to mobile devices, it’s easy to work while on the road. However, to get the most out of your conference attendance, you should leave your work back at the office (as much as possible). It’s tempting to take phone calls during breaks and check emails during presentations, but this could mean missing important networking and learning opportunities.
Step 4: Conferences Don’t End After the Closing Reception
This may be the most important step to getting the most out of your conference attendance – follow up! Everyone at a conference meets a ton of new people in a short period of time. If you don’t follow up on your interactions, you will likely be forgotten and miss the opportunity to build a relationship and grow your network. Depending on your interaction at the conference, a follow-up could be as simple as a “nice to meet you” and a contact exchange, or it may require setting up a meeting to continue your discussions from the conference.
It’s also important to share your knowledge. Present your learnings to your colleagues, this will help you review what you learned and spread that knowledge to increase your return on investment.
You’re now ready to tackle your next conference like a pro. If you’re attending eTail East, you can implement these steps to maximize the value of your attendance.
We hope to see you in Boston! Book a free strategy session with one of our mobile strategists to learn more about maximizing your brand’s engagement and mobile revenue.