4 Easy Steps to Tackle Your Next Conference

Attending conferences can be very valuable – and very overwhelming if you’re not prepared.

We’re here to help you tackle your next conference like a pro. Follow these four easy steps to get the most out of your next conference attendance, and enjoy it along the way!

Step 1: Identify Your Objectives

You wouldn’t jump into a big project without first identifying your objectives – a conference is no different. In order to maximize your return of investment from a conference, identify clear objectives that you would like to achieve.

Your objectives may include:

  • Sourcing solution providers for an upcoming project
  • Improving a particular set of skills
  • Networking to build contacts
  • Learning industry best practices

If one of your objectives at eTail East is to source solution providers for an upcoming project, check out the list of providers before you arrive to decide who you would like to meet with. Many solution providers encourage you to schedule a meeting at the conference beforehand to make sure they are available to chat at a time that is convenient for you. If you’re interested in taking your brand’s mobile strategy to the next level, contact hello@mobify.com to book a free strategy session with Mobify at eTail West .

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Step 2: Plan for Success

Now that you’ve identified your objectives, you can make a plan to achieve those goals. You shouldn’t blindly walk into a conference and assume you will be able to figure out what you need to do and see once you get there. Conferences are action-packed! There are always a number of activities, presentations and events to choose from. Review the schedule before the conference and identify the events that will be most important in helping you achieve your objectives outlined above.

eTail West will have three tracks running simultaneously each day. This will mean more great content for you to choose from – but it will also require you planning ahead to make sure you don’t miss any valuable sessions. You can download the full agenda here.

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Step 3: Leave Your Work Back at the Office

Thanks to mobile devices, it’s easy to work while on the road. However, to get the most out of your conference attendance, you should leave your work back at the office (as much as possible). It’s tempting to take phone calls during breaks and check emails during presentations, but this could mean missing important networking and learning opportunities.

Set up your automatic out-of-office email for for February 22 – 25, and only check your emails at the end of each day for emergencies. Otherwise, general day-to-day inquiries can be dealt with when you’re back at the office.

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Step 4: Conferences Don’t End After the Closing Reception

This may be the most important step to getting the most out of your conference attendance – follow up! Everyone at a conference meets a ton of new people in a short period of time. If you don’t follow up on your interactions, you will likely be forgotten and miss the opportunity to build a relationship and grow your network. Depending on your interaction at the conference, a follow-up could be as simple as a “nice to meet you” and a contact exchange, or it may require setting up a meeting to continue your discussions from the conference.

It’s also important to share your knowledge. Present your learnings to your colleagues, this will help you review what you learned and spread that knowledge to increase your return on investment.

If you’re missing some information when presenting learnings back to your colleagues, check out the whitepapers provided by eTail West sponsors, they may help you fill in some of the gaps.

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You’re now ready to tackle your next conference like a pro. If you’re attending eTail West, you can implement these steps to maximize the value of your attendance.


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