UPDATE: New stats from ComScore confirm that mobile email use is
Recently we’ve been looking at the link between email marketing and
mobile revenue. Turns out that a good email strategy quickly
contributes to mobile purchases. Here are some of the early findings:
- Email is often checked first thing in the morning – from a mobile
device.Are you guilty of typing up an urgent reply while still in bed?
As smartphone adoption grows, email is increasingly accessed on the go.
When receiving digest emails from their favourite fashion brands, many
mobile users will click the product links, heading directly to the
- Email often brings exclusive and time-sensitive promotions, creating
a sense of urgency.Mobile shoppers are a lot more focused on
purchasing a particular item. If something is on sale and limited in
quantity, mobile devices will often be preferred.
- Mobile e-commerce greatly benefits from email awareness
campaigns.Many online shoppers still have poor expectations for the
mobile web. Letting the audience know about a fully transactional mobile
store is key for driving traffic and repeat customers. Newsletters are a
great channel for this type of promotion.
Email is crucial for driving growth in mobile e-commerce and should be
included in every retailer’s mobile marketing plan.