As shoppers evolve and demand more online, ecommerce leaders need to constantly test, learn, and iterate the customer experience. But this is only possible with an agile front-end that’s completely separated from any backend business logic. The separation and lightweight front-end unlock the flexibility to be creative, nimble, and constantly improving.
This requires a shift away from the traditional monolith approach to ecommerce, and even some headless commerce approaches won’t unlock all these benefits. So when is the ideal time to evaluate the move to an agile front-end? Luckily, there are 3 key activities that indicate the time is right.
1. Replatforming or redesigning your website
If you plan on replatforming or redesigning your website, you’ll be making significant CX changes – which makes it the perfect time to re-evaluate how you’re delivering the customer experience. An agile front-end will give you the flexibility to make ongoing CX changes at a much faster pace, completely independent of the backend. This eliminates the expensive and time consuming cycle of ripping out and redesigning your customer experience every 3-5 years. Instead, you can move to an agile model where you’re always making incremental improvements by experimenting, learning, and deploying much faster.
An agile front-end can even eliminate the need for a replatform. It allows you to provide a modern, engaging customer experience with your current ecommerce platform. And if the time comes when it is necessary to replatform, you can do so without impacting the customer experience since the front-end will be separated.
2. Buying a new CMS or DXP
Customers want rich, immersive experiences and a content system can deliver just that. Incorporating a new system into your solution stack will require architectural changes, which also makes it a great time to evaluate transitioning to an agile front-end.
Many are opting for a headless CMS, so what’s the head? Content and commerce systems don’t always play nicely, and using a commerce system as your front-end can eliminate a lot of the agility and flexibility benefits of headless. By completely separating your commerce and content system from the customer experience and introducing an agile front-end, you can unlock the true promise of headless and maximize your CMS investment.
3. Planning a strategic move to headless
Many organizations are making a strategic move to a headless commerce architecture because of the benefits it promises. But as we mentioned above, not every approach to headless provides the anticipated agility benefits.
You need an agile front-end for your headless architecture to unlock the full potential of headless. This can also de-risk your entire headless project with a customer-centric approach that starts from the top-down rather than bottom-up. You get a better customer experience and more revenue up-front, and the freedom to update backend systems whenever you’re ready.
The winners in ecommerce will be those that are able to differentiate based on their customer experience, and an agile front-end provides the flexibility necessary to do that. If you’re in the midst of one of the above activities, or have any of them on your roadmap, contact one of our ecommerce experts to find out what an agile front-end could do for your business.