In 2012, Mobify served 167 million people mobile pages – equal
to around 20% of all smartphone subscribers.
Of those people, most of them used their mobile phones to access the
However, there has been a huge surge in tablet traffic, specifically
from the iPad.
Data shows that smartphone users are more like than desktop to purchase
On top of this, tablet users are more likely than smartphone users to
purchase – and when they do, they, on average, spend more.
Despite this, many retailers do not have a tablet optimized site.