It’s time to redefine the way digital experiences are delivered.
There’s a new layer in ecommerce
You shouldn’t have to force ecommerce functionality through a Content Management System (CMS), just as you shouldn’t have to force content through an ecommerce platform. It’s time to do things differently.
To provide a customer-first experience, these systems need to be connected to a new Front-end as a Service that equally exposes both to fully unleash the value of the applications.
The fast rate at which new web technology emerges and customer expectations change demands retailers focus on agility – but this isn’t possible when a user experience change requires a heavy redeploy of a monolithic CMS or ecommerce platform. A Front-end as a Service introduces a layer of separation that enables teams to do frequent UX testing and deployments, and create a mature agile org.
Future-proof customer experience investments
A Front-end as a Service will future-proof your customer experience investments by decoupling the front-end from the backend. This means the customer-facing experience won’t need to be thrown out when it comes time to replatform, and continuous iteration and quick adoption of the latest web innovations can take the place of large website redesigns that have to start from scratch every few years.